Panel Talk - When your story becomes a business; meet the influencers

When your personal stories, passions and interests become a business it can be challenging but also very rewarding. Meet the people who are leading change in Ireland and building valuable relationships and communities. 

Influencers are a wealth of knowledge in branding, marketing as well as community building and personal connections. Brands and agencies are increasingly turning to influencers to help them connect with audiences to promote their products and services and to build audiences. How do the influencers, brands and agencies collaborate together, what is the process and what are the results? Our passionate and experienced panel shared their insights, expertise and forecasts for this growth industry.

We were joined by DJ Mona-Lxsa, Head of A&R, Founder, Director and Strategist. Mona-Lxsa founded GXRL CODE, Aesthetics Creative Agency and ExE events. We were also joined by William O' Donoghue, four-time All-Ireland Senior hurling champion and Director and Co-Founder of FemFuelz. Also, on the panel was Muriel Foley, Founder and Digital Marketing Consultant at MGFD and Lecturer. Mandy Maher, Owner and Agent of Catwalk Model Agency and The Platform by MM, was also a part of the panel. The panel was introduced by Lyndsey Hall, Head of Digital Communications and Strategy at Piquant and moderated by Loretta Ní Ghabháin, Founder and Director of Lorg Media.