Speaker: Keith Lawler

Sound isn’t just background noise—it’s a brand’s secret weapon. From earworms to emotion, sonic branding builds deeper connections and drives recall in a way visuals alone can’t. Creative Director and Keith Lawler, who has worked at VML, Saatchi & Saatchi Dubai, TBWA and Firstage on iconic campaigns for Vodafone, An Post, PlayStation and many more. He will break down how brands can create an unmistakable sonic identity that cuts through the noise & creates memorability.