Speaker: Michael Corcoran

It’s time to rethink how social media serves your brand—do we really get it? Trying to be all things to all people only dilutes impact and blends us into vanilla corporate sameness. Michael Corcoran explores how the best strategies not only defy rational sense, but that letting go of logic and embracing the unexpected could be the real solution to problems brands face today. Seeking disruption doesn’t mean being unhinged—it’s simply about being smart enough to stand out. And we’ll get a peek into how Ryanair did it too…